About Plan My Advertising

We do not start with Google Ads, Meta, radio or billboards. No channel is the default answer. A recommendation should connect to an objective, an audience, a place and a measurable commercial need, not to whichever channel is easiest to sell.

We start with what the business sells, who buys it, where those customers are, what a customer is worth, how people buy and what budget is available. Channel selection follows from that.

We plan across search, social, video, display and programmatic alongside outdoor, transport, radio, television, cinema, print and direct mail, so the plan can compare them fairly.

We separate what is known from what has to be tested, set out the assumptions behind a plan, agree how success will be measured before launch and explain why each channel is in, or out, of the plan.

We plan local, regional and national campaigns across the UK, from single-town catchments to nationwide activity.