Advertising channels
Different advertising channels solve different problems. Plan My Advertising considers both digital and traditional media and recommends channels based on the business rather than automatically favouring one platform.
01
Outdoor & transport
Roadside, transport, retail and public-environment media.
- Outdoor AdvertisingAdvertising displayed in public environments, including roadside, transport, retail, leisure and other places outside the home.
- Digital Out of Home AdvertisingOut-of-home advertising delivered on digital screens in public environments.
- Billboard AdvertisingLarge-format outdoor advertising placed in roadside, urban or other high-visibility public locations.
- Street Furniture AdvertisingOutdoor advertising integrated into public street environments such as shelters, kiosks and other purpose-built structures.
- Bus AdvertisingAdvertising placed on or inside buses, with formats varying by operator, vehicle and market.
- Taxi AdvertisingAdvertising using taxis as moving or static media within towns, cities, airports and transport environments.
- Rail AdvertisingAdvertising across rail stations, platforms, concourses, ticket halls and, where available, train interiors or exteriors.
- Underground AdvertisingAdvertising within underground and metro environments, including stations, platforms, passageways and carriage environments where inventory exists.
- Tram AdvertisingAdvertising on tram vehicles and within tram stops or associated transport environments where commercial inventory is offered.
- Airport AdvertisingAdvertising in airport terminals, approach environments and selected passenger touchpoints.
- Shopping Centre AdvertisingAdvertising in shopping centres and retail environments.
02
Television & video
Linear television, connected TV, online video and cinema.
- TV AdvertisingPaid advertising delivered within television services and regulated broadcast environments.
- Connected TV AdvertisingAdvertising delivered in internet-connected television environments, including broadcaster and streaming inventory where commercial advertising is available.
- YouTube AdvertisingPaid video advertising delivered through YouTube inventory and Google advertising systems.
- Cinema AdvertisingAdvertising shown in cinemas before feature presentations and through associated cinema media packages.
04
Search & social
Paid search and paid social platforms.
05
Display & programmatic
Display inventory and automated, data-led buying.
06
Print & direct
Newspapers, magazines and printed titles.
- Print AdvertisingPaid advertising in physical printed publications and printed commercial media.
- Newspaper AdvertisingAdvertising in local, regional or national newspaper products, in print and where relevant as part of publisher packages.
- Magazine AdvertisingAdvertising in consumer, business, trade or specialist magazines.
07
Experiential & sponsorship
Sampling, activations, brand experience and sponsorship.
Next step
Tell us the objective, audience, geography, timing and budget, and we will shape the media plan around it.