Street furniture advertising

Outdoor advertising integrated into public street environments such as shelters, kiosks and other purpose-built structures. Common forms include six-sheet-style panels, bus-shelter panels, digital street furniture and kiosks. Availability varies by market, supplier and campaign date.

Street furniture advertising can be considered when a brief needs pedestrian and roadside visibility, local coverage and repeated urban presence. It should still be compared against alternative channels rather than treated as an automatic choice.

Planning normally considers street location, orientation, audience movement, format, digital/classic, campaign period and availability. The appropriate mix depends on the objective, audience, geography, campaign period, budget and creative.

There is no single fixed price for street furniture advertising. Cost can change with geography, inventory quality, format, demand, campaign dates, duration, production, buying method and the scale of the schedule.

Targeting options depend on the medium and supplier. For street furniture advertising, planners should be explicit about whether targeting is geographic, contextual, audience-based, intent-based, behavioural or a combination, and what data supports it.

For measured OOH inventory, use recognised OOH audience data rather than raw traffic counts alone.

Before booking, confirm the campaign objective, target audience, geography, dates, creative format, budget, delivery basis, measurement method, production requirements and what would cause the recommendation to change.

PMA can assess whether street furniture advertising fits the brief, compare it with other media, investigate current inventory and buying conditions, build it into a wider schedule and coordinate the practical steps required to launch.