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Advertising planning and media buying services
From an early brief to a live media schedule, the service should connect strategy, audience, budget, buying and delivery.
01
Media planning
Define the role of media, identify audience and geography, compare channels, build a channel mix and decide how budget should be distributed.
02
Media buying
Translate the plan into inventory: availability, formats, dates, costs, specifications, booking terms and delivery requirements.
03
Campaign strategy
Clarify the commercial objective, customer journey, message hierarchy, geography, launch window and measurement approach before media is committed.
04
Campaign coordination
Bring together media owners, platforms, creative requirements, deadlines, trafficking or artwork delivery and post-campaign reporting.
Next step
Start with your objective, audience, location, timing and budget.