Taxi advertising

Advertising using taxis as moving or static media within towns, cities, airports and transport environments. Common forms include taxi supersides, full or partial wraps, tip-seat or interior media and digital roof or in-cab formats where available. Availability varies by market, supplier and campaign date.

Taxi advertising can be considered when a brief needs urban visibility, event periods, city-centre presence and geographically concentrated campaigns. It should still be compared against alternative channels rather than treated as an automatic choice.

Planning normally considers city, fleet type, format, vehicle availability, campaign duration, production and operating patterns. The appropriate mix depends on the objective, audience, geography, campaign period, budget and creative.

There is no single fixed price for taxi advertising. Cost can change with geography, inventory quality, format, demand, campaign dates, duration, production, buying method and the scale of the schedule.

Targeting options depend on the medium and supplier. For taxi advertising, planners should be explicit about whether targeting is geographic, contextual, audience-based, intent-based, behavioural or a combination, and what data supports it.

Treat supplier fleet counts, operating-area claims and audience estimates as separate evidence and date them.

Before booking, confirm the campaign objective, target audience, geography, dates, creative format, budget, delivery basis, measurement method, production requirements and what would cause the recommendation to change.

PMA can assess whether taxi advertising fits the brief, compare it with other media, investigate current inventory and buying conditions, build it into a wider schedule and coordinate the practical steps required to launch.