/ Guide
Billboards vs bus advertising
Both are out-of-home media, but the way they create coverage and visibility can differ.
01
Billboards
Billboards are fixed placements. Site selection can prioritise specific roads, approaches, neighbourhoods or high-visibility locations.
02
Bus advertising
Bus advertising moves through operating areas and can create repeated mobile presence across streets and corridors.
03
Choosing between them
Consider the target geography, desired creative scale, route or site relevance, availability, production, audience data and how concentrated the campaign needs to be.
04
Using both
A campaign can combine fixed large-format sites with mobile bus coverage where each has a clear role.
Sources and review
Last reviewed 28 September 2026. Figures affected by current inventory, supplier data or regulation should be checked at the point of planning.
Next step
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