/ Guide
How to get more value from a media agency
A better brief and clearer decision process usually produce a better media recommendation.
Quick facts
- What affects cost
- Hiding the budget does not make planning more objective; it prevents the agency from testing scale and feasibility.
02
Give a real budget range
Hiding the budget does not make planning more objective; it prevents the agency from testing scale and feasibility.
03
Ask why
A media recommendation should explain the role of each channel, what would make the recommendation change and what assumptions sit behind the plan.
04
Separate media and business outcomes
Ask the agency to report what was delivered, what changed and what can or cannot reasonably be attributed to the campaign.
05
Keep evidence
Retain schedules, invoices, campaign reports, creative, audience assumptions and results so future plans can build on actual learning.
Sources and review
Last reviewed 28 September 2026. Figures affected by current inventory, supplier data or regulation should be checked at the point of planning.
Next step
Not sure where to advertise your business? Tell us what you sell, who your customers are and roughly what you want to spend.